Zamato case study
Zomato Case Study **Background:** Zomato, founded in 2008 by Deepinder Goyal and Pankaj Chaddah, is an Indian restaurant discovery and food delivery service. It began as a restaurant review platform and has since expanded its services globally, offering online food delivery, table reservations, and more. **Key Strategies and Challenges:** 1. **Market Penetration:** - Zomato initially focused on major Indian cities, gradually expanding its footprint both domestically and internationally. It adopted a strategy of aggressive marketing and partnerships to build brand recognition. 2. **Product Diversification:** - The company diversified its offerings by launching Zomato Gold (later Zomato Pro), which provided users with discounts and exclusive deals at partner restaurants. This helped in customer retention and increasing user engagement. 3. **Technology and Data:** - Zomato invested heavily in technology, using data analytics to understand...